Last Updated: March 6, 2026

Truth & Flavor Limited Liability Company (“Truth & Flavor,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at truthandflavor.com, attend our tasting events, purchase products through our online store, or otherwise interact with our services (collectively, the “Services”).

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree, please discontinue use of our Services immediately.

1. Information We Collect

1.1 Personal Information You Provide

We may collect the following personal information when you voluntarily provide it to us:

  • Identity Information: First name, last name, date of birth (to verify legal drinking age), and government-issued identification when required by law.
  • Contact Information: Email address, telephone number, mailing address, and billing address.
  • Account Information: Username, password, and account preferences.
  • Transaction Information: Payment card details, billing information, purchase history, and order details for whiskey products and event tickets.
  • Event Registration Information: Dietary restrictions, accessibility requirements, tasting preferences, and event-specific details you provide when registering for our tasting events, educational workshops, or private bookings.
  • Communication Information: Any messages, inquiries, or feedback you send to us via email, contact forms, social media, or other communication channels.
  • Newsletter & Marketing Information: Your email address and communication preferences when you subscribe to our mailing list, “The Daily Dram” blog updates, or event notifications.

1.2 Information Collected Automatically

When you access our website, we may automatically collect certain information, including:

  • Device Information: IP address, browser type and version, operating system, device type, and unique device identifiers.
  • Usage Information: Pages visited, time spent on pages, links clicked, referring URLs, and browsing patterns.
  • Location Information: General geographic location based on your IP address.
  • Cookies & Tracking Technologies: Information collected through cookies, web beacons, pixel tags, and similar technologies. See Section 7 for more details.

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Payment processors (e.g., Stripe, PayPal) for transaction verification.
  • Event ticketing platforms for event registration management.
  • Social media platforms if you interact with our social media profiles or use social login features.
  • Marketing partners and analytics providers.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Our Services: Process orders, manage event registrations, facilitate tasting experiences, and deliver educational content.
  • To Process Transactions: Complete purchases, process payments, send order confirmations, and manage returns or exchanges in compliance with applicable alcohol sales regulations.
  • To Communicate With You: Respond to inquiries, send booking confirmations, provide event details and logistics, and deliver customer support.
  • To Send Marketing Communications: With your consent, send newsletters, promotional offers, event announcements, blog updates from “The Daily Dram,” and information about new expressions and tasting events.
  • To Personalize Your Experience: Tailor content, product recommendations, and event suggestions based on your tasting preferences and purchase history.
  • To Improve Our Services: Analyze usage patterns, conduct research, and develop new features, products, and experiences.
  • To Ensure Safety & Compliance: Verify legal drinking age, comply with alcohol sales and distribution laws, prevent fraud, and enforce our terms of service.
  • To Protect Legal Rights: Establish, exercise, or defend legal claims and comply with applicable laws and regulations.

3. Age Verification & Restrictions

Our Services involve the sale and promotion of alcoholic beverages. You must be of legal drinking age in your jurisdiction to access our Services, purchase products, or attend our tasting events.

We do not knowingly collect personal information from individuals under the legal drinking age. If you believe we have inadvertently collected information from a minor, please contact us immediately at privacy@truthandflavor.com.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: Trusted third-party vendors who assist us in operating our business, including payment processors, email marketing platforms, web hosting providers, event management platforms, and shipping carriers.
  • Event Venues & Partners: When you register for a tasting event, we may share necessary information with the venue or event partners to facilitate your experience.
  • Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • With Your Consent: We may share your information for any other purpose with your explicit consent.

5. Data Retention

  • Account Information: Retained for the duration of your account and for a reasonable period thereafter.
  • Transaction Records: Retained for a minimum of seven (7) years to comply with tax, accounting, and alcohol regulatory requirements.
  • Marketing Preferences: Retained until you unsubscribe or request deletion.
  • Event Records: Retained for a minimum of three (3) years for legal and operational purposes.

6. Data Security

We implement appropriate technical and organizational security measures including encryption of data in transit (SSL/TLS) and at rest, secure payment processing through PCI-DSS compliant providers, and access controls for our systems. No method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies including essential cookies (for age verification and session management), analytics cookies, marketing cookies, and preference cookies. You can manage your cookie preferences through your browser settings.

8. Your Privacy Rights

Depending on your jurisdiction, you may have the right to access, rectify, delete, restrict processing of, port, or object to the processing of your personal information. To exercise these rights, contact us at privacy@truthandflavor.com. We will respond within thirty (30) days.

8.1 California Residents (CCPA/CPRA)

California residents have additional rights including the right to know what information we collect, the right to delete it, the right to opt out of its sale, and the right to non-discrimination. Truth & Flavor has not sold any personal data to third parties for business or commercial purposes.

8.2 Virginia Residents (VCDPA)

Virginia residents may have specific rights regarding access to and use of their personal information under the VCDPA, including the right to access, correct, delete, obtain a copy of, and opt out of the processing of personal data for targeted advertising or sale.

8.3 European Economic Area, United Kingdom & Switzerland (GDPR)

If you are located in the EEA, UK, or Switzerland, we process your personal data in accordance with GDPR and applicable local laws. Our legal bases for processing include your consent, the performance of a contract, compliance with legal obligations, and our legitimate interests.

9. International Data Transfers

Truth & Flavor is based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States. Where required by law, we implement appropriate safeguards such as Standard Contractual Clauses.

10. Third-Party Links & Services

Our website may contain links to third-party websites including social media platforms, event ticketing services, and partner distilleries. We are not responsible for the privacy practices of these third-party sites.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date and may notify you by email or by posting a prominent notice on our website.

12. Contact Us

This privacy policy is provided for informational purposes and does not constitute legal advice.